Industrial Marketing Budgets Grow, Shift Online
Marketers at industrial companies spent a greater portion of their marketing budget online in 2008 than last year, and despite the economic downturn, 38% expect to spend a larger amount this year on...
View ArticlePolitics, Holidays Drive Top 50 Web Properties in October
The US presidential election, Halloween and the approaching holiday season were the most significant drivers of Internet traffic for October 2008, according to comScore’s monthly analysis of US...
View ArticleTop 10 Broadcast Media Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 House and Garden Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Retail Goods & Svcs Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleUS Retail E-Commerce Rises 1% in October, Least-Ever Growth
Online retail spending in October 2008 grew only 1% over October 2007, according to comScore’s monthly retail e-commerce sales estimates – marking the lowest monthly growth rate since comScore began...
View ArticleUS TV Watching Rises to All-Time High
US usage of TV, the internet and mobile – the “three screens” – continues to increase across the board, and in each month during Q3 2008, the average American watched approximately 142 hours of TV,...
View ArticleDirect Marketing to Account for 53% of US Ad Spend in 2009
Expenditures on direct marketing media and processes will again outpace general advertising in 2008 and 2009, and – though they will grow slowly – are on track to capture 53% of total advertising...
View ArticleTexters Young, Culturally Diverse, Online Spenders
Adults in the US who use the text-messaging feature on their cell phone are 49% more likely than the average American to be between age 18-24, 14% more likely to be Hispanic and 24% more likely to be...
View ArticleTop 10 Sports Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Online Trading Destinations – October 2008
^ Indicates Home and Work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability...
View ArticleUS Corporate IT Spending Takes Nosedive in Q4 and Beyond
An accelerating collapse in US business spending has now reached historic proportions – causing record pullbacks in corporate IT spending in both the current 4th quarter 2009 and going forward into...
View ArticleNews Releases Not Just for Press, Serve Wide Variety of Functions
Though press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, today’s online news releases are now used frequently by many types of...
View ArticleUS Brands Prominent in Asia-Pacific’s Top Brands of 2008
Five of Asia’s top 10 brands are US-based companies, indicating the strong presence of US companies in the Asia-Pacific region, according to “Asia Pacific’s Top 1,000 Brands for 2008,” as determined by...
View ArticleMobile Internet in UK Grows 8X Faster than PC Internet
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based Internet users (34.3 to 35.3 million...
View ArticleTop 10 Automotive Online Advertisers by Image-Based Impressions – October 2008
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Travel Destination & Accommodation Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions – October...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleOffice Gossip Rampant and Harmful in Marketing Orgs
An overwhelming majority (84%) of US advertising and marketing executives say it’s common for their employees to engage in office gossip, and nearly two-thirds (63%) say it has a negative effect on the...
View Article